Avery Swartz smiling

Wish you had a friendly nerd in your corner, whose only goal is to see you and your website succeed?

I offer independent website advice to organizations of all shapes and sizes. I‘ve spent decades sitting on the other side of the table from people like you, working as a web designer and front-end developer. Now I‘ll sit next to you, on your side.

My consulting clients trust me to look out for them. I protect your investment and make sure your money, energy, and time is well spent.

I‘m an independent advisor, and platform agnostic. I won‘t guide you towards a certain solution because it benefits me. My only goal is to see you and your website succeed.

“Avery has that uncanny ability to not only explain abstract tech jargon in simple terms but also do it in a way that is fun and approachable. Our company has worked with Avery for years and we rely heavily on her expertise to make sense of our internet-driven world. She is a pleasure to work with. When I have a website question, I don't just call anyone - I call Avery!”

You‘re my ideal client if:

  • you‘re worried about spending a lot of money, time, and energy on your website, and you‘re not sure how to best get a return on that investment
  • you think you need professional help, but have no idea who to hire, and how to find them
  • you're making your website yourself using a web builder tool (Shopify, Squarespace, WordPress, Wix, etc) but you worry that you're forgetting something
  • you've received a few quotes from website agencies or freelancers and are having a hard time comparing them and choosing the right one for you
  • you barely survived your organization‘s last website redesign and you still have PTSD
  • you don‘t know who to trust and wish you had a friendly tech coach to guide you

Clients I‘ve consulted with:

Art Canada Institute
The Broadview Hotel
Buddies in Bad Times Theatre
Canadian Breast Cancer Foundation
Dance Umbrella of Ontario
The Globe and Mail Event Centre
Nightwood Theatre
Parents Canada
Princess Margaret Cancer Foundation
The Marquee Group
Spring Law
St Lawrence Centre for the Arts
Streetcar Developments

I draw on 15 years of experience from working as a web designer and front-end web developer. I‘ve designed, built and launched hundreds of websites. Here's how I can help you with yours.

New Website Strategy and Planning

So you need a website. Where do you even start? The options out there are overwhelming. Do you need to hire a professional? Can you build it yourself? What platform should you use? What about the content of the site? What words are going to appeal to your target audience and also be good for SEO? Are your colour choices in accordance with accessibility laws? Will the site load fast, especially on a mobile device? How much is all this going to cost?

Take a deep breath. I've got you.

I can help you work through all of these questions (and also the other ones you probably didn't even know that you didn't know). After a consulting session or two, you'll feel empowered to move forward with your new website project. 

Website Redesign Strategy and Planning

Your website isn't performing the way you want it to. It's old, slow, stale, clunky, and you don't even like looking at it or showing it to clients. It's time for a redesign. Ugh. Sounds expensive, right?

Before you just throw that website out, contact me. We'll analyze what worked and didn't work with your existing site, determine what you need in your new one, and make sure you don't accidentally mess something up (like your organization's hard-won SEO ranking) when you transition to a new site. 

Website redesigns are a lot of work, but you don't have to go it alone.

Website SEO and Accessibility Advice

Making sure your site is search engine friendly and accessible for website visitors with disabilities isn't a "set it and forget it" sort of task. Every piece of content on your site when you launch (and every piece you add to it over time) needs to be created with SEO and accessibility in mind. It's a discipline that isn't hard to master. I can teach you how to work SEO and accessibility best practices into your website workflow. 

Referrals to Website Professionals

I've been around this block a few times and know who does good work, from UX designers to back-end developers to copywriters to videographers. Tell me what your goals are and what you're looking for, and I will happily refer you to my trusted network of website pros.